Below are the services I have on offer. Any plan will be tailored for you business and your needs.
Content and Trading Strategy
I can help you with creating an effective content plan which works with your product, industry and customer. This will help define which products you should be pushing, when, and where you should be promoting them as well as how to do it in the most successful way for you.
Digital and CRM Strategy
I can help you to define your over-arching digital strategy. This includes Email Marketing, Social Media Marketing, and on-site/off-site SEO. Most importantly, testing all elements to refine what works best for you.
I can grow a database with targeted potential customers, create an email plan, and make email templates to get your audience clicking through and buying. I have many years experience in creating automated, triggered emails which gain loyalty and revenue without you even lifting a finger. These range from a welcome series of emails when someone subscribes to you, to automated abandoned-purchase emails which are fantastic at pushing those almost-sales over the line. This also includes aspects like ensuring email deliverability (so that you’re not ending up in junk folders) and segmenting your database so that contacts are receiving relevant content at the relevant times.
There is no one-fits-all strategy. In an initial meeting we can discuss your current set up and I can provide an advisory plan going forward of what you require, what can be improved and what would really benefit your business working on a flexible day rate.