Lucy Overs Digital

Hi there! 

I’m a digital marketing consultant, specialising in email marketing and CRM with over a decade of experience within the fashion retail industry. I have worked at brand such as ASOS, Boohoo, Radley London, and Elizabeth Scarlett to create best-in-class customer experiences around automated flows, retention, and segmentation.

My experience is an ideal match for e-commerce start-ups and small businesses who either don’t know where to start with their digital marketing, or need optimising with an expert-eye to look over their strategy. I can put the systems in place to help you reach your targets and either set-up or optimise your digital channels, using all the tips and tricks large retail brands use to grow and retain customers.

 
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Services


Below are some of my skills on offer, rates and options are completely flexible for your business:

  • Creating and implementing content plans and calendars tailored to you for a truly effective multi-channel marketing strategy. I did this for Ellesse when they had no D2C trading calendar or strategy.

  • Designing and creating optimised templates you can use going forward for regular BAU email campaigns.

  • Creating a series of tailored automated flow emails, from strategy and planning, to design, copywriting, and implementation. Triggered at various touchpoints including signing up to your database, post-purchase, abandoning checkout etc.

  • Creating a weekly reporting structure to analyse and measure success.

  • Ensuring email deliverability health to avoid junk and spam inboxes, often overlooked but super important.

  • Growing your database from any level, and ensure contact list is growing at a healthy rate. I’ve done this with a small brand where I grew their customer list to over 10k people from scratch, as well as helping brands with customers in the millions.

 
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Experience

Education

BA Fashion Promotion and Communication
Southampton Solent University

 

Skills & Experience

Database growth

Copywriting

Analysis and Reporting

Social media management

Content creation including photography and graphic design

Emarsys / Klaviyo / Responsys / SimonData / Mailchimp

Google Analytics / TripleWhale

Photoshop / Adobe Creative Suite

Magento 2 / Shopify 

Asana / Trello

Adobe Suite

Wordpress

Facebook Ad Manager

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Contact

Get in touch if you think I could help your business!

Feel free to send me an email to:

lucyoversdigital@gmail.com

Or simply fill in the form to the right and I'll get back to you as soon as I can.

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